INTRODUCTION
Digital marketing is the process of promoting a product or service using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
The aim of digital marketing is to reach a targeted audience with a customized message that will generate leads or sales. The key to success in digital marketing is to create a comprehensive and well-rounded strategy that takes into account all aspects of the Digital Marketing course curriculum. The course syllabus should cover all the essential topics such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC) Advertising, E-mail Marketing, Content Marketing, and Analytics.
A successful digital marketing campaign requires a lot of hard work and dedication, but the rewards can be great. With the right approach, you can reach new customers, build brand awareness, and Generate leads or sales. Digital marketing is an essential tool for any business looking to stay competitive in today’s ever-changing market landscape.
Digital marketing is one of the most in-demand skills today. It is a field that requires creativity, strategic thinking, and an understanding of how technology can be used to reach and engage customers. The Digital Marketing course curriculum covers all aspects of this dynamic field, from social media marketing to search engine optimization. Students will learn how to create and implement effective digital marketing campaigns, measure their results, and identify opportunities for improvement. In addition, the syllabus also covers important topics such as data analytics and privacy concerns. By the end of the course, students will have a comprehensive understanding of how to effectively use digital marketing to reach their desired audience.
Course Features
- Lectures 46
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
Curriculum
- 3 Sections
- 46 Lessons
- 10 Weeks
- SPECIALLISATION MODULE18
- 1.1ECommerce Marketing
- 1.2Digital Tools
- 1.3App Store Optimization (ASO) & Mobile Marketing1
- 1.4Email Marketing & Marketing Automation
- 1.5Marketing analytics
- 1.6Online Reputation (ORM) & Influencer Marketing
- 1.7Voice Search, QR Code, WhatsApp & Podcast
- 1.8Digital Payment System
- 1.9Personality Development, Grooming & More
- 1.10Online Bidding, Startup & Entrepreneurial Support
- 1.11Website Planning & Creation
- 1.12Video Marketing, Programmatic Marketing & more
- 1.13Affiliate Marketing, Google AdSense & more
- 1.14Pro Blogging
- 1.15Cyber Security & Digital Laws
- 1.16Gaming, AI, AR, VR & Other Technologies
- 1.17NLG (Natural Language Generation) & Data Story Telling
- 1.18Artificial Intelligence powered Digital Marketing
- CORE MODULES14
- 2.1Core Marketing Concepts
- 2.2Digital Marketing Fundamentals
- 2.3Landing Page Optimization
- 2.4SEO / SXO
- 2.5Content Marketing & Inbound Marketing
- 2.6Local promotion
- 2.7Google Ads
- 2.8Social Media Marketing
- 2.9Web Analytics
- 2.10Reports, Proposal & Other Templates
- 2.11Lead Generation
- 2.12Integrated Digital Marketing & Branding Strategies
- 2.13Practical class & home assignments
- 2.14Client outreach program
- INTERNSHIP MODULES14
- 3.1Capstone Project
- 3.2Practical classroom
- 3.3Live Project
- 3.4home assignments
- 3.5Real client case studies,
- 3.6Keyword Research
- 3.7Competitor Analysis,
- 3.8Making Digital Marketing Mix,
- 3.9Social Media Audit & Optimization,
- 3.10Social Calendar,
- 3.11Web Analytics,
- 3.12Google Ads
- 3.13Facebook Ads
- 3.14Working on live projects at Seven Boats office or on clients site and more





