Curriculum
- 3 Sections
- 93 Lessons
- 10 Weeks
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- MODULE 2: SEARCH ENGINE OPTIMIZATION (SEO):This module covers a comprehensive understanding of SEO (Search Engine Optimization), encompassing On-page optimization, Off-page optimization, and the preparation of various reports such as Keywords, titles, and meta tags.75
- 1.1Basics for SEO
- 1.2What is Domain
- 1.3Difference between portal and search Engines
- 1.4What is SEO
- 1.5Types of SEO Techniques
- 1.6Black hat techniques
- 1.7What hat techniques
- 1.8SEO Research & Analysis
- 1.9Market Research
- 1.10Keyword Research and Analysis
- 1.11Keyword opportunity
- 1.12Competitors Website Analysis
- 1.13SWOT Analysis of Website
- 1.14How to choose best keywords
- 1.15Tools available for keyword Research
- 1.16Website Design SEO Guidelines
- 1.17Content Research
- 1.18Content Optimization
- 1.19Design & Layout
- 1.20XML Sitemap / URL List Sitemap
- 1.21On-page optimization
- 1.22The page Title
- 1.23Meta Descriptions & meta keywords
- 1.24Headings
- 1.25Bold Text
- 1.26Domain Names & suggestions
- 1.27Canonical Tag
- 1.28Meta Tags
- 1.29Images and Alt Text
- 1.30Internal Link Building
- 1.31The sitemap
- 1.32Server and Hosting check
- 1.33Robots meta Tag
- 1.34Doorway Pages
- 1.35301 Redirects
- 1.36404 Error
- 1.37Duplicate content
- 1.38page Rank
- 1.39Link Popularity
- 1.40Link Building in Detail
- 1.41Directory submission
- 1.42Social Bookmark Submission
- 1.43Blong Submission
- 1.44Articles
- 1.45Link Exchange
- 1.46Reciprocal Linking
- 1.47Submission to search Engine
- 1.48RSS Feeds Submissions
- 1.49Press Release Subnissions
- 1.50Forum Link Building
- 1.51Competitor Link Analysis
- 1.52Analytics
- 1.53Google Analytics
- 1.54Installing Google Analytics
- 1.55How to Study Google Analytics
- 1.56Interpreting Bars & Figures
- 1.57How Google Analytics Can Help SEO
- 1.58Advanced Reporting
- 1.59Webmaster Central & Bing/Yahoo
- 1.60Open Site Explorer
- 1.61Website Analysis using various SEO Tools available
- 1.62SEO Tools
- 1.63Keyword Density Analyzer Tools
- 1.64Google Tools
- 1.65Yahoo / Bing Tools
- 1.66Rich Snippet Text Tools
- 1.67Link Popularity Tools
- 1.68Search Engines Tools
- 1.69Site Tools
- 1.70Miscellaneous Tools
- 1.71SEO Reporting
- 1.72Google analysis
- 1.73Tracking and Reporting
- 1.74Reports Submission
- 1.75Securing Ranks
- MODULE 1: INTRODUCTIONTO DIGITAL MARKETING :7
- MODULE 3 : SOCIAL MEDIA OPTIMIZATION (SMO):11